Marketing To Teens: Avoiding Health Or Warning Letters

A secretive e cigarette company which has captured millions of dollars in profits annually by exploiting a loophole has said it is temporarily suspending sales in the U.S. till further notice. However, despite the news, the company’s website still lists several other countries where the product is available. The company, based in Canada, markets Puff Bar as an electronic cigarette that can be used as being a regular cigarette. The only difference is that when you light up Puff Bar, it mimics the appearance and feel of a real cigarette. In fact, some consumers have compared the puffing action of the merchandise compared to that of a cigarette, and smokers all over the world have embraced the new product with both hands.

Puff Bar

The Puff Bar was launched in Canada in January, with plans to enter other countries shortly. Regardless of the recent launch, the website still lists several countries where in fact the product is not available. Among the countries list is the U.S., where in fact the product is specifically directed at younger consumers. The U.S. is not the only country where in fact the Puff Bar cannot currently be purchased. Based on the website, you can find no plans to release the product in the U.S., although it remains the goal of the company to make the product obtainable in the U.S.

An organization representative in Canada told Canadian television station CPolitics that there was “no immediate plan” to market the Puff Bar in the U.S. She denied reports in the media that the business was considering bringing the merchandise to the American market, and instead referred all inquiries to the European company’s home country. The representative did not mention the loophole that allowed the product to be sold in Europe, or the chance that the loophole have been discovered before the product was launched in Canada. The U.S. patent office has ordered the trademark to be granted to the two names used to generate the e cigarette, which are Smaxx and Vapro. Because the Puff Bar is still illegal in the U.S., it could be problematic for manufacturers to ship their products in to the country.

There are a few arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs include a level of nicotine that is too high to be healthy. In addition they fear that children could be enticed to smoke with flavors that appeal to their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is because of its safety. The merchandise is regulated by Canadian law and is required to meet standard quality controls.

The Puff Bar also is apparently safer than its pre-filled counterparts. It generally does not contain any nicotine and only includes a small amount of propylene glycol, an ingredient that’s commonly used to promote cleanliness and prevent greasy foods from spreading. The propylene glycol in the Puff Bar Element Vape also serves to make the product attractive to younger consumers, as it tastes good.

Like all vaporizers, the Puff Bar also allows users to get rid of nicotine without using real tobacco. The ingredients in puffs ensure that there is no contact between the smoker’s mouth and the merchandise, thus eliminating the opportunity for nicotine to be absorbed through the skin. Unlike a traditional cigarette, the user does not have to hold the Puff Bar set up. With the puff bar, the entire surface of the device is covered with heat-sensitive material, which ensures that the Puff Bar will not emit smoke.

The U.S. Food and Drug Administration remain examining the Puff Bar to determine whether or not it constitutes a hazard to public health. This loophole in international patent law allows manufactures to market their products based on names that not represent any health dangers, such as for example “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound similar to well-known brands without creating a public health risk. For instance, one company has trademarked the term “Candy” and developed several variations of its product, including bag of chips and mixed bag bag of chips. Having less health or trademark significance will not appear to have hindered the business from selling these products to the general public.

Having less health or warning letters on all of the major tobacco products can help contribute to the current wave of youth smoking that began in the U.S. However, many teens have turned to electronic cigarettes as a wholesome way to enjoy their daily dose of nicotine. So that you can reduce the selling point of the puff bar to teens, manufacturers should include more health-related language on their marketing materials.